Covid-19 #Takeresponsibility: A Multimodal Discourse Analysis of Select NCDC’s Online Public Health Advertising Campaign
نویسندگان
چکیده
This article examines the Nigerian Center for Disease Control’s (henceforth, NCDC) Covid-19 #TakeResponsibility online public health advertising campaign. is with a view to exploring how representational, interactive and compositional resources are realized in these visuals as well their communicative functions. Forty purposively selected data samples, which were subjected qualitative analysis, examined from multimodal discourse analytical approach. The analysis reveals that narrative, transactive, action, offer, frontal resources, among others, adverts. These interactively perform directive, informative, reinforcing, preventive, cautionary collective Thus, deployed NCDC’s discursively cohere campaign strategies geared towards sensitizing populace on safety guidelines adhere containing spread of Nigeria.
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ژورنال
عنوان ژورنال: Journal of Language and Literature
سال: 2021
ISSN: ['1410-5691', '2580-5878']
DOI: https://doi.org/10.24071/joll.v21i2.3044